By Awesome TV
Mickey Mouse celebrates 90 years this week
2018 marks 90 years of Mickey Mouse, since his first appearance in Steamboat Willie on November 18th 1928. A series of worldwide celebrations will be taking place this year on the occasion of Mickey Mouse’s anniversary and India too is joining the party.
Mickey Mouse has become a household name in India with over three decades of storytelling, starting with Doordarshan. Mickey has become a part of everyday lives of kids and families, from metros to smaller towns, by making its presence felt through content, products and fan inspirations. Binding generations together more than any other animated character, Mickey Mouse reminds people of laughter, optimism and hope. With his universal appeal and ability to emotionally connect with generations all over the world, no other character quite occupies a similar space in the hearts and minds our fan base.
As a part of Mickey anniversary celebrations, Disney India has undertaken a unique initiative that encourages kids and families to ‘Stay Fit’ through dance. Mickey and Minnie Mouse are leading this ‘Stay Fit’ activity through a ‘dance along’ video which the kids watch, follow and perform together with their friends.
Not just that, Mickey Mouse has been an inspiration to fashion designers world over and the beloved mouse has been featured in a variety of high-end designer collaborations globally as well as in India. This year too we are collaborating with high-street fashion brands to bring back the nostalgia amongst the fashion-forward youth.