Bollywood stars aren’t just dazzling us on screen; they’re also making serious money on the runway. Fashion shows have become these huge, star-studded events. Additionally, the fees Bollywood stars charge to walk the ramp are absolutely wild.
On a recent episode of The Right Angle, Sonal Kalra and Gautam Thakker Films took a look at how much the fashion industry relies on celebrity showstoppers. They revealed that Alia Bhatt, Vicky Kaushal, and Shahid Kapoor each get a staggering ₹70 lakh for just one appearance on the runway. It’s no wonder these Bollywood stars charge so much to walk the ramp.
Then you’ve got Aditya Roy Kapur, who’s known for his chill vibe, reportedly getting ₹20–25 lakh to walk. It’s unbelievable when you compare that to what professional models make. It really shows how the fashion world’s priorities have shifted from modeling skills to just pure star power. The amount Bollywood stars charge to walk is mind-boggling.
So, why are brands paying so much?
Well, they’re not just paying for someone to walk; they’re investing in getting noticed, going viral, and boosting their brand’s image. Just one appearance by a Bollywood star can create a massive buzz on social media. It can get tons of press and attract those high-end customers. You see this a lot during events like Lakmé Fashion Week and India Couture Week. During these events, the celebrity showstoppers often get more attention than the clothes themselves. Such is the allure that Bollywood stars charge to walk these high-profile events.
And let’s not forget social media. Bollywood stars have millions of followers on Instagram and other platforms, so they’re basically influencers. A ramp walk can become a viral moment, reaching way more people than just those sitting in the front row. Alia Bhatt’s ramp walks often get millions of views in hours. Similarly, Shahid and Vicky’s appearances are always trending all over social media.
But is it fair to the models?
This growing preference for movie stars over trained models has sparked a lot of debate. Some people argue that it pushes professional talent aside and takes the focus away from the actual designs. But, from a marketing perspective, paying for celebrity appearances definitely seems to pay off when Bollywood stars charge to walk the ramp.
These days, when a Bollywood star walks the runway, it’s not just about the clothes; it’s a business move. And that move comes at a hefty price. Notably, the Bollywood stars charge to walk amounts that reflect their valuation in the fashion game.
