Mumbai, October 1, 2025 – Let’s face it, we’ve all been there: stuck in traffic, someone cuts you off, and suddenly you’re feeling that familiar surge of road rage. Liberty General Insurance is tackling this everyday problem head-on with a brand new campaign featuring the awesome Jaideep Ahlawat! This campaign, which runs from now until December, offers a fresh and funny perspective on staying calm behind the wheel.
Road Rage: We’ve All Been There
That sudden brake, a missed turn, or the incessant honking – it doesn’t take much for things to escalate on the road. Liberty’s new campaign uses humor to highlight these everyday situations. It reminds us that keeping cool is always the best option.
Insurance: Your Backup Plan for the Unexpected
The campaign’s core message is simple: insurance gives you peace of mind, especially when things don’t go as planned. Liberty General Insurance wants to be seen as that reliable partner you can count on to protect you when life throws you a curveball.
Liberty’s Take on Road Safety
According to Jayesh Khatri, President & Head – Retail Distribution & Marketing at Liberty General Insurance Ltd., “We all have a role to play in making our roads safer. Accidents and road rage are unfortunately common in India. Insurance is crucial for providing both protection and peace of mind. Knowing you have a dependable partner in your corner makes it easier to stay calm.”
Jaideep Ahlawat: The Voice of Reason
Jaideep Ahlawat, known for his powerful performances, brings a real gravitas to the campaign’s message. His memorable punchlines against road rage are sure to grab your attention. He will drive home the importance of staying calm on the road.
Reaching Everyone Through Influencers
To make sure the message resonates across the country, Liberty is also partnering with regional influencers. These familiar voices will help spread the word to diverse audiences, amplifying the campaign’s cultural and digital impact.
Wondrlab: The Creative Minds Behind the Campaign
The campaign was brought to life by Wondrlab, who blended impactful storytelling with smart communication strategies. This approach helped deliver a message that sticks.
