Walmart has teamed up with OpenAI in a groundbreaking way through the Walmart OpenAI partnership. This collaboration is an example of the growing ChatGPT shopping partnerships that enable customers to browse and buy things directly through ChatGPT with the Walmart Instant Checkout ChatGPT feature. In a similar vein, the OpenAI Shopify partnership is also leveraging the power of ChatGPT shopping to enhance customer experiences. The OpenAI Shopify partnership with ChatGPT shopping is redefining online retail. It is the biggest step the retail giant has taken into AI-powered commerce. The partnership adds OpenAI’s “Instant Checkout” feature. It lets people finish their transactions in the ChatGPT app without having to go to other websites. The emergence of these ChatGPT shopping partnerships is reshaping online retail.
Changing the Way People Shop Online
Doug McMillon, the CEO of Walmart, said that the way people shop online now, with “a search bar and a long list of item responses,” is about to change a lot due to the Walmart OpenAI partnership. Customers will be able to chat about what they need and buy things. Meanwhile, Walmart takes care of the rest with the new AI-first shopping experience. These ChatGPT shopping partnerships will be multimedia, personalized, and contextual.
What People Can Buy
The Walmart OpenAI partnership will give people access to a lot of Walmart products, like clothes, entertainment, packaged food, and things they need for their homes. Soon after the first launch, Sam’s Club products will be available. Later this fall, when the feature is fully rolled out, products from third-party sellers will also be available. It’s clear that ChatGPT shopping partnerships are expanding the range of options for consumers. Beyond Walmart, the OpenAI Shopify partnership also highlights how ChatGPT shopping is transforming consumer options.
Competing with Amazon
This strategic move is Walmart’s way of closing the gap with Amazon, which launched its AI shopping assistant Rufus earlier. Walmart launched its own generative AI assistant called Sparky in 2025. However, the partnership with OpenAI is a big step forward for the company’s AI projects, further emphasizing the Walmart OpenAI partnership. This development marks a significant moment in ChatGPT shopping partnerships. Through the innovative OpenAI Shopify partnership, ChatGPT shopping experiences continue to evolve.
Effects on the Market and Future Plans
After the news of the Walmart OpenAI partnership, Walmart’s stock shot up almost 5%, hitting a 52-week high and ending the day at $107.21. Data from SimilarWeb shows that about 15% of Walmart’s total referral traffic in September came from ChatGPT. This was up from 9.5% in August.
Walmart calls this change “agentic commerce,” which means that AI goes from being reactive to proactive. It learns and predicts what customers will need before they do. The company has already used AI in many parts of its business. This has cut the time it takes to make clothes by up to 18 weeks and the time it takes to solve customer complaints by up to 40%.
