~ India’s Biggest Digital-First Reality Show Has Been Number One for Six Weeks in a Row ~
~ Made by Banijay Asia, Only Available for Free on Amazon MX Player ~
A Revolution in Reality on Screen
Mumbai, November 4, 2025:
Amazon MX Player’s latest reality blockbuster, Rise and Fall, has completely transformed the OTT entertainment space. Produced by Banijay Asia, the show quickly became the most-watched title ever on the platform. This marked a major leap forward for digital-first entertainment in India.
Furthermore, its massive reach and high engagement have proven that India’s audience is ready for globally inspired, high-concept reality formats. These shows are made for the digital age.
Fans Go Wild Over Record-Breaking Run
Hosted by Ashneer Grover, Rise and Fall featured 15 well-known personalities such as Pawan Singh, Dhanashree Verma, Kiku Sharda, Kubra Sait, and others. For over 42 thrilling days, contestants fought fiercely for power, strategy, and survival.
As a result, the show crossed half a billion views and stayed in the Top OTT charts for six consecutive weeks. It also received 11 million public votes, ultimately crowning Arjun Bijlani as the winner.
Moreover, its impact went far beyond the screen. The show became a viral sensation online and generated over 10 billion social media views. It inspired countless fan-made videos and memes. Celebrities like John Abraham, Riteish Deshmukh, Uorfi Javed, and Kusha Kapila also joined the buzz, further intensifying nationwide fandom.
Dual Platform Release and Massive Brand Buzz
In an innovative move, Rise and Fall became the first-ever show to air daily on both Amazon MX Player and Sony Entertainment Television. Thus, it reached a wide mix of digital and TV audiences.
Additionally, the show turned into a brand magnet, drawing advertisers in large numbers. It quickly became a prime destination for brand storytelling. Top brands such as Lux Cozi, Haier, Orient Electric, McDowell’s, Envy, and Avvatar collaborated through sponsorships, product placements, and interactive campaigns. This ensured high recall, premium visibility, and strong audience engagement.
Consequently, Rise and Fall set a new benchmark for how entertainment and marketing can seamlessly merge in the OTT space.
Leaders on the Show’s Phenomenal Impact
Karan Bedi, Director & Head at Amazon MX Player, said:
“The success of Rise and Fall has been phenomenal. It broke viewership records, fueled massive social conversations, and proved how entertainment and branding can converge to create cultural impact.”
Amogh Dusad, Director & Head of Content, added:
“Our goal was to reinvent the reality TV format in India. With its perfect blend of emotion, strategy, and unpredictability, Rise and Fall became an experience that audiences lived, not just watched.”
Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, stated:
“Rise & Fall marks a bold leap forward for Indian reality entertainment. Built around themes of money, power, and ambition, it delivered fresh, high-stakes storytelling that deeply connected with viewers across India.”
Redefining India’s Reality Entertainment
Licensed through All3Media International and originally created by Studio Lambert (UK), Rise and Fall is a global-format success story reimagined for Indian audiences.
Through its record-breaking performance, intense fan engagement, and innovative brand partnerships, the show has evolved into more than just entertainment. It has become a cultural movement.
Ultimately, Rise and Fall represents a new era for India’s digital-first reality TV. Here, content, community, and creativity come together like never before.
