ITV, a British TV network, announced plans to save £35 million (about $46 million) in temporary costs. This is because they expect advertising demand to be lower in the fourth quarter of 2025. Carolyn McCall is the company’s CEO. The predicted 9% drop in total advertising revenue (TAR) for Q4 shows how uncertain the economy is in the U.K. The upcoming November budget announcement has made many businesses very careful.
ITV’s most recent financial report showed that revenue stayed steady in the first nine months of 2025. Total group revenue rose 2% to £2.8 billion. ITV Studios, the network’s production arm, made 11% more money thanks to high demand from streaming platforms and new content commissions. Still, the company’s Media & Entertainment division, which includes its broadcast channels and streaming service ITVX, expects a 9% drop in advertising revenue in Q4. Advertisers are cutting back on spending because of the uncertain economy.
To make up for the loss of income, ITV will temporarily lower costs by delaying £20 million in programming costs until 2026. They will also cut £15 million in discretionary spending, which includes lower marketing costs. The total budget for content in 2025 has been changed to about £1.21 billion. This is less than what was thought before.
Carolyn McCall, the CEO, said that even though the advertising market is still tough, ITV’s strategic plans and strong performance in digital advertising and ITV Studios give her confidence. The company will be able to grow its revenue for the whole year. Digital advertising revenues have kept going up strongly. Streaming hours and digital revenue on ITVX are increasing significantly.
ITV is still focused on making sure its costs match the current state of the market. They aim to keep a strong lineup of shows, including big events like the Men’s Football World Cup in 2026.
