Spotify is set to increase its U.S. subscription prices again next year; the increase is expected to come in the first quarter, according to a report, which cited people familiar with the company’s plans. The prospective rise would mark the first adjustment in U.S. pricing since mid-2024, when the monthly Premium subscription rose by about $1 to around $11.99 for individual subscribers.
According to several industry reports, Spotify is looking to strengthen profitability and keep investors confident after having rolled out multiple price increases in key international markets such as the U.K., Switzerland, and Australia in recent months. Analysts have estimated that even a modest $1 monthly increase in the U.S. could add hundreds of millions of dollars in additional annual revenue, underlining how crucial the American market is for Spotify’s subscription business.
The impending U.S. increase is the latest move as major record labels push for music streaming services to raise prices, citing that the monthly fees have not kept up with inflation and remain relatively low compared to premium video outlets such as Netflix, among other entertainment subscriptions. Meanwhile, Spotify has been testing various new pricing schemes and plans, including audiobook bundles and a more affordable Basic tier without audiobooks, designed to segment users by how much content they consume and how much they are willing to pay.
In the U.S., Spotify’s current Premium pricing sits above its original $9.99 launch point, reflecting a broader industry shift toward higher subscription rates as streamers chase profitability and new revenue streams in a maturing market. While the exact new U.S. price has not yet been disclosed, previous changes have typically been incremental, often around $1, suggesting that many subscribers could see another small but noticeable bump on their monthly music streaming bills early next year.
