Mumbai, December 19, 2025: Sony Pictures Networks India (SPNI) is going to bring Wheel of Fortune, one of the most famous game shows in the world, to Indian viewers. The format that is famous around the world is finally coming to India, where it promises high-energy entertainment and a wide appeal.
Variety says that Wheel of Fortune is the most-watched entertainment show on American television. It also holds the Guinness World Records title for the most popular TV game show in the world. The format has also won a Daytime Emmy® Award for Outstanding Game Show, which solidifies its place in history.
Akshay Kumar will be the host of the Indian version.
The Indian version will be hosted by Bollywood star Akshay Kumar. The actor is still very popular on TV, and his shows continue to draw in huge audiences. According to BARC data from 2019 to 2025, five of his satellite premieres have had more than 2.5+ TVR, showing how well he connects with audiences and advertisers.
Wheel of Fortune India wants to combine global credibility with clear desi energy, with Akshay Kumar in charge.
A Huge Launch Plan for All Platforms
Sony Pictures Networks India is getting ready for one of its biggest media launches in a long time. The show will be hosted on both Sony Entertainment Television and Sony LIV, making it easy to watch on both TV and online.
This strategy that works on multiple screens gives brands a rare chance. Advertisers can reach a lot of people through TV and get people to interact with their ads on digital. The end result is a single brand story that is easy to remember and has a measurable effect.
More than just a game show, it’s a brand-building powerhouse.
Wheel of Fortune India is more than just a format change. It marks the start of a new era of combining content and brands. The show has a strong global IP, star-led hosting, and interactive features like “Play Along on Sony LIV.”
In 2026, the platform is expected to become one of India’s biggest prime-time hits and a great way to advertise.
Information about production and licensing
Highgate Entertainment, LLC has given Sony Pictures Networks India the rights to the format. Frames Production Company is making the Indian version for SPNI.
What the Stakeholders Have to Say
Sony Entertainment Television Talks
Sony Entertainment Television’s Business Head, Nachiket Pantvaidya, said, “Sony Entertainment Television has always been at the forefront of the reality format space in India by bringing in IPs that have been successful all over the world.” We now have Wheel of Fortune as part of our portfolio, which is another big name brand. The show helps us with our TV and digital strategy and gives advertisers a level of reach and engagement that no other show can match.
Akshay Kumar Talks About How Excited He Is
Akshay Kumar said, “People of all ages around the world have loved Wheel of Fortune.” I’m happy to show you the Indian version of it. Puzzle-solving is exciting, and everyone loves it, so it’s a great fit for Indian homes. “With Sony Entertainment Television and Sony LIV together, the show will reach more people than ever before.”
What’s Next?
Viewers can look forward to more news soon. Wheel of Fortune India will only be shown on Sony Entertainment Television and Sony LIV.
Source: HSM Urban, AA 15+, Week 1’2019 to Week 48’2025, Hindi Movies (Pay)
