The independent music scene in India is moving into a strong new phase. Desi indie artists are now setting global listening trends thanks to organic fan discovery and digital-first storytelling. The song “Kashish” by Ashish Bhatia and Omkar Singh is the first big hit in this wave. It has quickly become a viral hit across borders.
From an indie release to a moment in global culture
What began as a heartfelt independent release has turned into a global sensation. Kashish struck a chord with people all over South Asia before making an unprecedented leap to the rest of the world. The song made its first appearance on Spotify’s Global Viral Chart at #4, which was a big deal for Indian indie music.
Its emotional stories, movie-like soundscape, and themes that people could relate to got a lot of people involved. Soon after, social media sites added edits, reels, and fan-made tributes from fans all over the world.
Focus on New-Age Indian Indie Artists
Kashish shows how new South Asian artists are becoming more important. Ashish Bhatia is an artist, dancer, and actor who is known for his lively performances. He still connects with young audiences through energetic performances and visual storytelling.
Omkar Singh, a singer-songwriter from Delhi, adds depth to the song with his raw and warm voice. His rise from doing Bollywood covers in school to becoming one of the most promising voices in indie music shows how India’s music scene is changing.
What Artists Think About Global Love
Ashish Bhatia said that seeing people from all over the world make Kashish their own has been like a dream come true. Every fan edit, message, and discovery has added to the song’s story, which keeps him going creatively as he moves forward.
Omkar Singh said that the song was a turning point for him. It has been amazing to see people all over the world connect with his voice and feelings. This shows how powerful real stories are in music.
A Big Moment for Indian Indie Music
With its viral success and global reach, Kashish is one of the most exciting indie breakthroughs of the year. The song shows that India is becoming more important on the world music scene and marks the start of a new era for South Asian artists who are changing the sound of modern music.
India’s indie renaissance shows no signs of slowing down, thanks to fan communities that keep discovering new music. Kashish is at the front of the pack.
