You can watch Bharat Ke Super Founders for free on Amazon MX Player. New episodes come out every Friday and Saturday.
January 27, 2026, in Mumbai:
With Bharat Ke Super Founders, a reality show that shows how innovation can make a difference in the real world, Amazon MX Player continues to support purpose-driven entrepreneurship. In the most recent episode, there were a lot of pitches that were based on technology and scale. However, one idea stood out for dealing with a very personal issue. It focused on modern parenting.## A Startup Based on Emotional Connection
Satish Sirsagar and Amruta Jog, the people behind Ulti-Mate Parenting, walked into the pitch room with a simple but strong idea. Their idea was that a child’s parent should be the most important person in their life, not a screen. The app is for families with kids ages 3 to 13. Consequently, it is meant to help parents and kids connect. It does this by having meaningful conversations every day.
With almost 40% of kids having mental health problems, Ulti-Mate Parenting wants to help kids develop emotional intelligence, resilience, trust, and life skills. In the process, it aims to make parents the child’s “ultimate mate.”## Invested ₹95 Lakh, Vision First
Satish showed that he was very sure by saying that he had put 95 lakh of his own money into building the platform. He wanted ₹2 crore for 5 percent equity because he believed that consistent parental involvement would be worth more in the long run. It mattered more than making money quickly.## Panel Discussions and a Strong No
The tycoons were very interested in the idea and asked questions about how it could grow, make money, and change people’s behaviour. In addition, Shanti Mohan used her one-on-one card to get a better idea of the founder’s long-term goals.
The panel liked the idea and the relevance of the platform, but no equity deal was made. But the Market made a ₹2 crore acquisition offer, which Satish turned down. This showed that Ulti-Mate Parenting is not just a startup for sale; it is a mission-driven movement.Where to Watch
You can only watch Bharat Ke Super Founders on Amazon MX Player. You can get it through the MX Player app, the Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme. New episodes come out every Friday and Saturday.
