Madison Beer, a pop star, says that releasing her new album Locket made her feel “consumed” at first, but after a lot of buildup, it gave her clarity and relief. She says the project is a very personal work that she was “excited to share with the world” and see fans connect with in real time.
Beer co-wrote and co-produced every song on Locket. She said this was an important step in establishing her creative identity beyond just singing. She says that she has always been involved with visuals, music videos, and direction, even before she was signed. It wasn’t until later that she realized that this involvement was also producing.
Beer talks about how some producers in the past didn’t take her ideas seriously during the interview. This made her stop working with people who didn’t really support her. She says that working together is the most important part of making music and thanks her current team for recognizing and valuing her contributions in the studio.
Beer also talks about the “underlying misogyny” that is still present in the industry. She says that even women who feel in charge can get comments that make them feel less powerful. She says that the fact that most producers are men at big awards shows shows how few women get credit behind the boards.
Beer says that the idea that young female pop stars don’t really care about their own work goes beyond music. She wants Locket to show that women can be the main creative and technical forces behind their own records, from writing songs to making them.
