When Craft Meets Conviction: Huts and Looms Gets Collective Support on Bharat Ke Super Founders
~Bharat Ke Super Founders streams free on Amazon MX Player, with new episodes every Friday and Saturday~
Mumbai, India – February 11, 2026: Amazon MX Player’s business reality show Bharat Ke Super Founders continues to champion purpose-driven entrepreneurship. This week, however, the spotlight shifted to craft-led innovation. More importantly, the conversation moved beyond valuation figures. Instead, it focused on impact. The central question was clear — can Indian handloom scale without losing its soul?
Craft Over Machinery: The Core Idea Behind Huts and Looms
To begin with, founders Jaya and Toofaan brought a deeply rooted vision to the pitch room. Huts and Looms is built on one strong belief: India’s true legacy lies in handmade craftsmanship, not mass production.
At the same time, the founders highlighted a long-standing imbalance in the textile sector. Although Indian fabrics are celebrated globally, many artisans still struggle with irregular work and unfair wages. Therefore, the brand adopted a weaver-first model. It collaborates directly with artisans and ensures fair compensation.
Furthermore, Jaya and Toofaan positioned handloom not as nostalgia, but as a scalable and commercially sustainable business. In doing so, they reframed tradition as opportunity.
The ₹3 Crore Pitch That Sparked Collective Confidence
With this clarity, the founders sought ₹3 crore for 10% equity. Their conviction immediately resonated with the panel.
Ankur Mittal offered ₹50 lakh for 5% equity. Additionally, he advised the founders to delay the launch of their kidswear line. Sharad echoed this strategic suggestion. Meanwhile, Shivam Mishra proposed ₹10 lakh for 1% equity, and the Market offered ₹15 lakh for 1.5%.
Rather than securing a single large cheque, Huts and Looms gained something equally powerful — collective belief. Multiple investors stepped forward. As a result, the brand walked away with shared backing and strengthened confidence in heritage-led, sustainable commerce.
From Handloom to High Culture
Beyond the pitch room, the brand’s cultural presence further reinforced its potential. Notably, Huts and Looms designs have appeared in Bollywood productions. In addition, the brand was showcased at Anant Ambani’s wedding.
Consequently, these milestones demonstrate that traditional craftsmanship can thrive on premium platforms. Even at the highest cultural levels, authenticity remains intact.
A Platform Where Purpose Meets Profit
Ultimately, this episode reflected the true spirit of Bharat Ke Super Founders. The show consistently supports businesses rooted in integrity, cultural heritage, and long-term impact. While capital certainly matters, shared conviction often proves even more valuable.
Hosted and mentored by Suniel Shetty, and guided by a diverse panel of leading investors, the series continues to create space for ideas where heritage, scalability, and purpose align seamlessly.
Bharat Ke Super Founders is streaming exclusively on Amazon MX Player. Viewers can watch it for free on the MX Player app, Amazon shopping app, Prime Video, Fire TV, and connected devices. New episodes premiere every Friday and Saturday.
