According to Sacnilk, the film collected ₹4.2 crore in its first three days. Consequently, this performance positions ASSI for a stable and respectable theatrical run.
Strong Weekend Trend Signals Positive Audience Response
To begin with, the film opened at a modest ₹1 crore on Day 1. However, it witnessed a significant jump on Day 2, earning ₹1.6 crore. Thereafter, it maintained the same pace on Day 3, collecting another ₹1.6 crore.
Notably, ASSI held firm on Sunday despite a high-voltage T20 match competing for viewers’ attention. This clearly indicates that audiences are deliberately choosing content-driven cinema over temporary distractions.
Gradual Growth Backed by Word-of-Mouth
Interestingly, industry observers believe ASSI is following a familiar trajectory seen in many strong, issue-based films. Instead of depending on massive opening numbers, it is growing steadily through positive word-of-mouth.
Furthermore, conversations surrounding the performances and the film’s powerful narrative are gaining momentum. As a result, the buzz appears organic and sustained rather than artificially created.
No Discount Strategies, Only Content Confidence
In addition, the makers have refrained from introducing Buy-One-Get-One ticket offers — a strategy frequently adopted by big-budget releases during their opening weekend.
This decision, therefore, reflects confidence in the film’s merit. At present, ASSI is being described as one of the most talked-about and appreciated films of the week. Clearly, the team is relying on genuine audience goodwill and authentic engagement.
Focused on Impact Rather Than Records
At this stage, ASSI is not chasing record-breaking milestones. Instead, it aims to spark meaningful conversations about social issues that are often overlooked.
Historically, courtroom dramas benefit from sustained recommendations and strong audience advocacy. Hence, if the current sentiment continues, ASSI is well-positioned to maintain a consistent box office trajectory in the coming days.
Ultimately, the film’s steady rise reaffirms an important truth — compelling storytelling continues to find its audience, even without blockbuster-sized openings.
