Anubhav Sinha’s ASSI, starring Taapsee Pannu, has completed its first week on a steady note. Not only has the film held firm during weekdays, but it has also sparked meaningful conversations among viewers.
In Week 1, ASSI collected ₹7.23 crore NBOC, thereby taking its total worldwide collection to ₹11.12 crore GBOC. Backed by T-Series and Benaras Media Works, the film continues to run in theatres across India.
A Steady Yet Promising Start at the Box Office
To begin with, the film opened to a controlled but consistent response. While it may not be a typical commercial entertainer, it has nevertheless managed to attract a niche yet loyal audience.
Moreover, trade analysts indicate that the film is expected to maintain a stable hold in its second week. Thanks to growing word of mouth, the momentum appears to be gradually building rather than fading.
Holding a Mirror to Everyday Headlines
At its core, ASSI draws inspiration from real-life headlines. Consequently, it raises uncomfortable but necessary questions.
Many viewers have admitted that the film feels intense. However, they have also pointed out that it is not as disturbing as the daily news cycle itself. As a result, the layered storytelling has ignited discussions both online and offline.
Therefore, despite its serious tone, the film has benefited from sustained weekday footfall.
Taapsee Pannu’s Emotional Appeal to Audiences
Meanwhile, adding to the buzz, Taapsee Pannu shared a heartfelt video message on Instagram. In the video, she described ASSI as a film that deserves conversation rather than silence.
Her message was simple yet powerful:
“Film jaise bhi lage, par likhna zaroor.”
In other words, she urged audiences to watch the film over the weekend and, more importantly, to write about it — regardless of whether they liked it or not. According to the actress, honest dialogue is essential for meaningful cinema to survive.
Strong Female Footfall Signals Growing Impact
Interestingly, nearly 40% of the theatre audience comprises women. This, in turn, highlights the film’s emotional resonance and empowering undertones.
Additionally, critics have appreciated its bold narrative approach. Coupled with encouraging audience feedback, this positive reception could translate into stronger numbers in the coming days.
All things considered, ASSI seems poised for a steady second-week performance.
ASSI is currently playing in cinemas near you.
