Akshay Kumar has been named the “most visible celebrity” in the latest TAM AdEx Half-Yearly Celebrity Endorsement Report. The first half of 2024 saw a 10% increase in celebrity-endorsed ads compared to last year, with film stars leading the charge.
Film Stars Dominate Endorsement Space
Film actors accounted for 75% of all celebrity ads in H1 2024. Akshay Kumar took the top spot with an impressive 22 hours of average daily visibility through TV endorsements.
Top Icons Make Their Mark
Prominent names like M.S. Dhoni, Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Kiara Advani, and Madhuri Dixit saw an increase in brand deals, surpassing 2023’s numbers. Shah Rukh Khan closely followed Akshay Kumar, with nearly 20 hours of average daily TV visibility.
Celebrity Duos Gain Popularity
The trend of celebrity duos is on the rise, with over 40% of ads featuring famous pairs like Ranbir Kapoor and Alia Bhatt, Akshay Kumar and Twinkle Khanna, and Amitabh Bachchan and Jaya Bachchan.
Akshay Kumar: A Dual Force in Endorsements and Films
Beyond endorsements, Akshay Kumar’s film career is thriving. He will star in Housefull 5, releasing on June 6, 2025, and team up with Priyadarshan for the horror-comedy Bhooth Bangla. Other projects like Jolly LLB 3 and Welcome to the Jungle are also on the horizon.
As the endorsement market grows, Akshay Kumar’s unmatched visibility cements his position as one of India’s most influential stars.
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