Mumbai, India – December 29, 2025:
In 2025, India’s OTT audience shifted from casual scrolling to deliberate content choices. Consequently, Amazon MX Player emerged as a major player, offering stories that felt familiar yet bold, grounded yet entertaining. With a mix of popular franchises, reality shows, and creator-led originals, the platform strengthened India’s free-to-watch streaming ecosystem.
Bold Plans Kickstart the Year
The year began with StreamNext, where MX Player unveiled 100+ titles, including 40 Hindi Originals, all free to watch. This ambitious roadmap highlighted the platform’s commitment to variety, accessibility, and audience engagement.
Franchises Dominate Viewership
Long-running hits continued to attract massive audiences. Ek Badnaam Aashram Season 3 Part 2, starring Bobby Deol, drew over 250 million viewers, consistently topping Ormax Media charts. Other returning favorites—Half CA Season 2, Hunter Season 2, Jamnapaar Season 2, and Gutar Gu Season 3—combined emotional depth with high-stakes drama, keeping audiences hooked.
Thrillers Add Depth
Flexibility in storytelling shone with Bhay: The Gaurav Tiwari Mystery, starring Karan Tacker and Kalki Koechlin. Based on real events, the psychological thriller impressed with its atmospheric, investigative narrative, proving subtle storytelling can be just as compelling.
Reality Shows Capture the Nation
Reality programming became a growth engine. Rise and Fall, hosted by Ashneer Grover with stars like Pawan Singh and Arjun Bijlani, explored power dynamics and social behavior, amassing 500M+ views and ranking among India’s Top 2 reality shows.
Performance-led shows also soared. Hip Hop India Season 2, judged by Remo D’Souza and Malaika Arora, held India’s #1 reality show spot from January to June, trending 11 weeks consecutively. Competitive formats like Battleground and I-POPSTAR further expanded the platform’s reality portfolio.
Fresh Originals and Youth Stories Shine
New-age originals brought fresh perspectives. First Copy with Munawar Faruqui and Aukaat Ke Bahar with Elvish Yadav led creator-driven storytelling. Youth-centric shows like Lafangey and Gamerlog captured the challenges, ambition, and chaos of young adulthood.
MX Vdesi Expands Global Reach
MX Vdesi grew rapidly, now hosting 200+ international dubbed titles in Korean, Turkish, and Mandarin. With anime hits like Demon Slayer, global entertainment became accessible to households across India.
Record Growth and Brand Partnerships
High-profile brands, including Samsung, boAt, Lux Cozi, Haier, and Sprite, partnered with MX Player. By 2025’s end, the platform crossed 1.4 billion downloads and reached 250 million monthly active users. Available across Prime Video, Fire TV, and Amazon Shopping App, MX Player cemented its place as a cultural mainstay, delivering accessible, consistent, and resonant storytelling.
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