MUMBAI, India – September 11, 2025: Big news in the world of entertainment! Amazon MX Player, that awesome free streaming platform from Amazon, is joining forces with Sony Entertainment Television for the hit reality show Rise and Fall. Think of it as the best of both worlds – free digital streaming combined with good old primetime TV. This partnership is set to bring the show to millions of viewers all over India.
Rise and Fall is Already a Hit!
Hosted by the one and only Ashneer Grover, Rise and Fall has shot to the top of the charts, becoming the most-watched reality series in its very first week, according to Ormax Media. Want to get in on the action? You can catch new episodes every day – totally free at 12 PM on Amazon MX Player and at 10:30 PM on Sony Entertainment Television.
Rulers vs. Workers: A Battle for Power
So, what’s the show about? Fifteen celebrity contestants from all walks of entertainment – TV, movies, sports, music, and the digital world – are thrown into a unique social experiment. They live in a towering building divided into two very different worlds: a super-luxurious penthouse for the “Rulers” and a basic basement for the “Workers.” The catch? These roles are constantly changing, putting ambition, leadership, and survival skills to the ultimate test.
More Viewers, More Ways to Watch
Amogh Dusad, Director & Head of Content at Amazon MX Player, is pretty excited about the collaboration:
“This partnership means Rise and Fall is available to everyone, whether they prefer TV or streaming. The show’s format is fresh, daring, and really shakes things up.”
Akshay Agrawal, Cluster Head, Ad Sales, Sony Pictures Networks India, shares the enthusiasm:
“We’re all about creating content that really connects with people. By working together, we’re changing the way audiences experience reality TV.”
Big Brands are On Board
Rise and Fall has also attracted some major sponsors, including:
- Lux Cozi – Co-Powered By Partner
- Orient Electric – Lighting Partner
- Haier – AI Home Partner
- Pintola – Health Partner
- Avvatar Whey Protein – Nutrition Partner
Don’t Miss Out!
Here’s how you can watch:
- Amazon MX Player: 12 PM (Free on the app, Prime Video, Amazon shopping app, Fire TV, and Airtel Xstream)
- Sony Entertainment Television: 10:30 PM
