Goa, India – May 23, 2025: Amazon MX Player, Amazon’s free streaming service, hosted a masterclass titled ‘Content Marketing 2.0’ on Day 3 of Goafest 2025. Amogh Dusad, Director & Head of Content, shared insights on how streaming is reshaping advertising and content marketing in India.
Streaming Dominates India’s Digital Landscape
Dusad highlighted that 83% of India’s internet users now watch OTT content. He noted that 72% of viewers skip traditional TV ads, making streaming platforms the prime space for brands to engage audiences. Streaming captures higher attention and offers better engagement than linear TV.
Beyond the 20-Second Ad Spot
Amogh explained how Amazon MX Player uses innovative ad formats such as sponsorships, in-show integrations, and digital amplification. These help brands create deeper, more meaningful connections with viewers, moving beyond traditional short ads to immersive brand experiences.
Content That Connects Emotionally and Culturally
Amazon MX Player’s content strategy focuses on understanding viewer aspirations and cultural trends. Shows like Physics Wallah and Rakshak: India’s Braves depict real-life heroism. Titles like Gutar Gu and Campus Diaries connect emotionally, while Hustlers and Jamnapaar explore financial and social themes, respectively. This diverse slate captures the interests of India’s varied audience.
Sneak Peek: Rise & Fall – New Reality Show
A highlight was the exclusive teaser of Rise & Fall, a new reality show hosted by Ashneer Grover. Combining survival drama with social commentary, the show appeals to viewers craving edgy, competitive content. Dusad emphasized how this format offers brands fresh opportunities for high-impact integration.
Insights from Amogh Dusad
“Streaming has rewritten content and marketing rules,” said Dusad. “Audiences are more selective, and brands must understand consumer behavior deeply.” He added, “Seamless brand integrations deliver stronger engagement and results, benefiting both brands and viewers.”
Amazon MX Player Leads Content Marketing Innovation
With Content Marketing 2.0, Amazon MX Player cements its role as a leader in streaming-led advertising. The platform offers brands a culturally relevant, insight-driven stage to connect with India’s digital-first audience.
Sorry, the comment form is closed at this time.