April 2025 – Paris/Mumbai — French luxury house CHANEL has named Ananya Panday as its first-ever Indian ambassador for fashion, marking a major milestone for both the brand and the 26-year-old Bollywood star.
A Landmark Move
Ananya is the only actress of her generation from India to represent CHANEL on a global stage. Known for her modern style and individuality, she perfectly embodies CHANEL’s timeless spirit.
Why CHANEL Chose Her
In a statement to Business of Fashion, CHANEL shared:
“Her values resonate with CHANEL, making her the perfect choice.”
BoF added:
“Ananya represents a generation of evolving tastes and independent identities.”
Ananya on the Collaboration
“CHANEL stands for personal liberation—embracing who you are with elegance,” said Panday.
Making Waves in Paris
The announcement follows her striking appearance at Paris Fashion Week, and a stunning Vogue cover shoot in full CHANEL, which cemented her presence on the global fashion scene.
A Natural Fit
From red carpets to candid moments, Ananya has always championed CHANEL’s blend of classic femininity and youthful flair.
CHANEL’s Growing Presence in India
Her appointment signals CHANEL’s deeper connection with India’s dynamic fashion landscape—led by a new generation, with Ananya Panday at the forefront.
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