In today’s fast-paced digital world, staying relevant in the entertainment industry has become more challenging than ever. With content being consumed in seconds and competition growing rapidly, actor Ashnoor Kaur believes that talent alone is no longer enough.
The young star, who was recently seen on Bigg Boss 18, emphasised that building a strong personal brand has become essential for actors trying to survive in today’s digital-first environment.
Building a Personal Brand Is More Important Than Ever
To begin with, Ashnoor highlighted that actors today must think beyond just visibility. According to her, how one presents themselves publicly is just as important as their work on screen.
Furthermore, she noted that the competition is intense, making it crucial for artists to clearly define their identity and positioning. However, she was quick to point out that numbers and reach do not define talent.
“Reach is important, but it does not equal talent,” she said, adding that genuine talent eventually finds its way to shine. 🌟
Short Attention Spans Are Reshaping Content
Meanwhile, speaking at Content India 2026, hosted by Dish TV India, Ashnoor reflected on how audience behaviour has evolved in recent years.
She explained that social media and short-form content have significantly reduced attention spans. As a result, creators now need to focus on strong hooks to capture viewers instantly.
According to her, the first few seconds of a video have become crucial in determining whether audiences continue watching or simply scroll past. 🎬
Indian Stories Are Reaching Global Audiences
Additionally, Ashnoor expressed her excitement about Indian content gaining global recognition. She revealed that she receives messages from viewers across countries like the US and Australia.
Interestingly, she also mentioned that even audiences who do not understand Hindi are watching content with subtitles. For her, this clearly reflects how cinema has become a truly global experience. 🌍
Platforms Are Creating New Opportunities
Finally, Ashnoor praised initiatives like Content India for encouraging cross-border storytelling. She noted that stories today travel beyond geographical boundaries and reach audiences worldwide.
Moreover, she added that this growing exposure is opening doors for creators and actors alike. Opportunities that once seemed impossible, she said, are now becoming a reality. 🚀
