Mumbai, January 2026:
The motion poster of ASSI is out, and its message is unmistakably clear. Directed by Anubhav Sinha, the film zeroes in on a question society confronts every day—yet often chooses to overlook. With this latest reveal, the makers leave no doubt about the film’s intent and tone.
A Campaign Built on Provocative Questions
To begin with, the promotional campaign opened with two stark, text-only posters that instantly grabbed attention. The chilling lines—“Eighty. Per Day. Every Day.”—were followed by the title ASSI and the release date, February 20. Together, they set an unsettling and thought-provoking mood.
Soon after, another bold announcement amplified the buzz. The makers revealed that the film’s writer is the highest-paid crew member. Notably, ASSI became one of the first Indian films to announce its writer even before naming the studio, director, producers, or cast. As a result, the campaign strongly highlighted the power and importance of storytelling.
Taapsee Pannu Leads a Powerful Ensemble Cast
Meanwhile, backed by T-Series—one of India’s most prolific studios—ASSI adds a compelling chapter to its diverse film slate. Taapsee Pannu headlines the project, bringing depth and intensity to the narrative.
In addition, the film features a strong supporting cast including Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra, and Zeeshan Ayyub. Furthermore, the film includes special appearances by Naseeruddin Shah, Supriya Pathak, and Seema Bhargava. The project is produced by Bhushan Kumar, Krishan Kumar, and Anubhav Sinha under the Benaras Mediaworks banner.
A Relentless Courtroom Investigative Thriller
At its core, ASSI is a hard-hitting investigative thriller anchored in a gripping courtroom drama. The narrative challenges conventional ideas of justice and accountability. It raises uncomfortable questions—are only those proven guilty responsible, or does the circle of blame extend further?
As the story unfolds, it pushes viewers to reflect: Why didn’t I know this? Or did I? Ultimately, the film suggests that justice cannot be delivered unless it is first clearly defined.
Release Date and Final Details
Presented by Gulshan Kumar and T-Series, ASSI is directed by Anubhav Sinha and produced by Bhushan Kumar, Krishan Kumar, and Anubhav Sinha. The film is slated for an exclusive worldwide theatrical release on 20 February 2026.
