The Apple Music Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California, on February 8, 2026, will be headlined by Bad Bunny. The Puerto Rican superstar, who just won a Grammy for her album, plans to perform a groundbreaking set entirely in Spanish, which has never happened before at the event.
During an NBC broadcast in September 2025, the NFL, Apple Music, and Roc Nation announced that Bad Bunny would be the headliner. He talked about how excited he was and dedicated the show to his Puerto Rican roots and culture, saying, “This is for my people, my culture, and our history.” Jay-Z praised Bad Bunny’s impact on Puerto Rico, saying it was inspiring for the world stage.
Recent previews from Bad Bunny, like an interview on Apple Music, hint at high-energy Latin trap and reggaeton hits. The show comes after Kendrick Lamar’s record-breaking performance in 2025, which was seen by more than 133 million people. This raises hopes for a huge audience. Bad Bunny told his fans to “learn to dance,” which hinted at an interactive show coming up before his world tour.
Bad Bunny is the first artist to perform entirely in Spanish, and his set promises to be controversial and culturally subversive. Roger Goodell, the NFL Commissioner, stood by the decision, sure it would work out even though there was a lot of criticism. The halftime show starts at 6:30 PM PT on NBC and Peacock and gets millions of viewers around the world.
