BBC has made a big deal with YouTube to make original shows just for them. This is a way to reach younger audiences around the world as the media landscape changes.
The deal is a big step forward for the U.K. public broadcaster and Google’s video giant. It puts YouTube in a strong position as a partner for traditional networks. The BBC wants to use the platform’s wide reach to make new content that will keep people under 35 watching linear TV. The deal doesn’t say anything about money, but it focuses on new formats like short-form series and interactive shows that work well with YouTube’s algorithm-driven ecosystem.
This move lets BBC reach more people online than just through iPlayer. They can make money through ads and subscriptions by using YouTube’s 2.5 billion monthly users. Experts in the field see it as a smart move, like deals with Netflix and Disney+, that will keep the BBC relevant in an era when streaming services are taking over. YouTube gets top British talent, which makes its original content library better than those of competitors like TikTok and Twitch.
