Big Ideas Take Centre Stage This Week on Bharat Ke Super Founders
This week on Amazon MX Player, Bharat Ke Super Founders focuses on bold ideas and even bolder decisions. As a result, every pitch becomes a test of belief, vision, and long-term commitment.
The entrepreneurial reality show is available to stream for free on Amazon MX Player, with new episodes releasing every Friday and Saturday.
Mumbai, India | February 7, 2026:
In the latest episodes, the pitch room transforms into a high-pressure arena. Here, valuations are questioned, principles are challenged, and ambition is carefully examined. Founders from ethical luxury, agritech, sports infrastructure, precision health, and handloom present ideas that combine purpose with scalability.
A Jury That Looks Beyond Numbers
At the helm is Suniel Shetty, who hosts and mentors the show. Meanwhile, a formidable jury—Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shivam Mishra, Ahana Gautam, and Srini Srinivasan—pushes founders to think deeper.
This week, discussions go far beyond revenue and margins. Instead, they focus on founder intent, sustainability, and the true cost of rapid growth.
Fiona Diamonds Redefines Conscious Luxury
Among the standout pitches is Fiona Diamonds, founded by engineers Parag and Saurabh Agrawal. Positioned as India’s first one-stop destination for conscious luxury, the brand offers lab-grown diamonds, natural diamonds, and moissanites.
Seeking ₹25 crore for 12.5% equity, the founders spark strong interest. Nitish Mittersain uses his one-on-one card with a ₹3 crore offer, joined by Ankur Mittal and the Market. Although existing investor Dr. Aarti Gupta later steps back, the founders accept the deal. Consequently, ethical luxury emerges as a serious, future-ready category.
Niyo Farmtech Walks Away with Conviction
Equally powerful is the pitch by Niyo Farmtech, founded by Yogesh Gawande. Rooted in a personal mission to protect farmers from pesticide exposure, the agritech startup strikes an emotional chord.
However, despite offers from Dr. A. Velumani, Dr. Aarti Gupta, and the Market, Yogesh chooses to walk away. He stays firm on valuation and vision. As a result, the moment becomes one of the week’s most respected non-deal exits, proving that sometimes, restraint is strength.
Machaxi Scores Big in Sports Infrastructure
Next, momentum builds with Machaxi, a Bengaluru-based startup founded by Pratish Raj, Tushar Raj, and Ashish Anand. The company aims to turn underutilised urban spaces into high-tech sports hubs, encouraging India to become a sports-playing nation.
Backed by its “Learn, Play, Shop” ecosystem and AI-powered matchmaking, Machaxi closes a blended deal. The mix of equity and significant debt signals growing investor confidence in community-led sports infrastructure.
NuGenomics Leads the Precision Healthcare Push
Meanwhile, innovation with impact takes centre stage with NuGenomics, led by molecular biologist Rahul Ranganathan. The startup challenges the one-size-fits-all healthcare model through a precision health platform spanning 11,000 pincodes.
Although several investors opt out, Dr. A. Velumani anchors the pitch using his one-on-one card. The final deal closes at ₹2 crore for 5% equity. The moment ends on an emotional note, as Rahul acknowledges Dr. Velumani as a mentor, underscoring the human connections behind big decisions.
Huts and Looms Brings Heritage to the Forefront
Finally, the week concludes with Huts and Looms, founded by Jaya and Toofaan. The handloom-first brand addresses inconsistent work and unfair wages faced by Indian artisans.
With products featured in Bollywood films and at Anant Ambani’s wedding, the brand proves that heritage-led businesses can scale responsibly. Multiple offers—from Ankur Mittal, Sharad, Shivam Mishra, the Market, and others—come together. Ultimately, the founders accept collective backing aligned with their weaver-first mission.
A Glimpse into Bharat’s Entrepreneurial Future
From conscious luxury and agritech to sports, health-tech, and handloom, Bharat Ke Super Founders continues to mirror the diversity of India’s startup ecosystem. Moreover, the show brings together leading investors contributing to a ₹100 crore capital pool.
Bharat Ke Super Founders is streaming for free on Amazon MX Player, available on the MX Player app, Amazon shopping app, Prime Video, Fire TV, and connected TVs. New episodes drop every Friday and Saturday.
