The multi-brand series goes viral, inspiring a celebration of originality with a twist. The first copy of this influential series has sparked conversations worldwide.
First Copy Creates a Cultural Moment
Mumbai, India – July 11, 2025: When a series hits the right note, it does more than entertain—it begins a movement. That is precisely what First Copy, the premiere series now streaming free on Amazon MX Player, has been able to do. The show’s catchy title and retro flavor have made “First Copy” a marketing slogan. This slogan is being picked up enthusiastically across brands and categories.
With the now-famous line, “Sirf ek original hai. Baaki sab first copy hai,” the show has set off a full-fledged trend in FMCG, fashion, and fintech industries. From snappy snacks to high-end denim, businesses are adapting the catchphrase with their own twist. They reiterate their genuineness—and appeal to today’s meme culture.
Brands Get Creative With Campaigns
At the forefront are household names such as Pulse, Bikaji, Sunfeast, Aashirvaad, Lee, Tata Soulfull, and Vadilal. Each brand is embracing their individuality with fun taglines that ride the First Copy bandwagon.
Some examples include:
- “Pulse hi hai asli OG, baaki sab toh bas #FirstCopy!”
- “Bikaji bhujia mein hai ORIGINAL BIKANERI JADOO! Baaki sab? #FirstCopy”
- “Sirf Sunfeast Dark Fantasy hai #HarDilKiFantasy, baaki sab #FirstCopy hai”
This content-commerce crossover is not only smart—it’s turning eyeballs into engagement. The show’s premise has given brands the perfect storm in which to flex their creativity. They do so while surfing on a cultural wave.
A Star-Studded Show That’s Free to Indulge
First Copy is headlined by Munawar Faruqui, Krystle D’Souza, Gulshan Grover, Saqib Ayub, Ashi Singh, Meiyang Chang, Inam Ul Haq, and Raza Murad—a multistarrer cast with stardust and punch in each frame. The show can now be watched for free on Amazon MX Player. It can be accessed through the MX Player app, Amazon shopping app, Prime Video, Fire TV, Smart TVs, and Airtel Xstream.
Originality Wins in the Age of Copies
In a content-overloaded digital era, First Copy not only stands out—it’s changed the way brand marketing is absorbed into pop culture. As more brands embrace, the campaign demonstrates that uniqueness is not merely a topic—it’s a tactic.
