The Nashville-based Western lifestyle fashion brand Daniel Diamond has officially signed with the powerful agency CAA to represent them. Daniel Musto and Lani Lupton, two well-known celebrity stylists, run the brand. It is known for its fringe jackets, rhinestone cowboy hats, and eco-friendly vintage-inspired designs.
Daniel Diamond started in 2019 and turned high-end vintage clothes into stylish streetwear with rhinestones and fringe. Daniel Musto and Lani Lupton, the company’s founders, are stylists with more than 16 years of experience in LA, Nashville, New York, London, and Japan. They stress sustainability and inclusivity. Their designs mix Western style with modern appeal, making them popular in both everyday and stage wear.
The brand has dressed famous people like Carrie Underwood, Miranda Lambert, Shania Twain, Diplo, and Jelly Roll for videos and concerts. This star power, which started at events like the Stagecoach Festival, helped Daniel Diamond go from making custom clothes to having a full retail line. CAA’s participation means that the company is moving into Hollywood, using its sports and talent divisions.
By signing with CAA, Daniel Diamond opens up more chances for work in entertainment, endorsements, and collaborations. The Nashville headquarters is now looking to expand its reach around the world, building on its “cowboy cool” trend as Western fashion becomes more popular.
