DCAA: A New Era in Talent Representation
DCAA will now serve as Dharma Productions’ exclusive platform for artist representation. The agency will guide culturally influential talent, open cross-platform opportunities, and provide long-term career advice.
Leadership continuity:
- Uday Singh Gauri, CEO, continues to lead with 20+ years of experience in talent management, music, live entertainment, and strategic partnerships.
- Rajeev Masand, COO, remains to ensure operational stability.
Uday Singh Gauri said, “Representation today goes beyond visibility. It requires cultural insight, business instinct, and anticipating industry trends. Our focus is long-term careers, collaboration, and meaningful opportunities.”
Dharma’s Vision for Cultural Growth
Apoorva Mehta, CEO of Dharma Productions, commented, “Talent has always shaped Dharma’s identity. With DCAA, we are building a structured platform to support artists across all disciplines. This move strengthens our role in the creative economy.”
The relaunch highlights Dharma’s aim to create a unified cultural platform that nurtures talent in cinema, music, sports, digital media, and live experiences.
Star-Studded Roster of DCAA
DCAA represents a curated group of artists shaping Indian entertainment:
Film Actors: Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, Aditya Roy Kapur, Harshvardhan Rane, Rohit Saraf, Lakshya
Musicians: Neeti Mohan, Jonita Gandhi, Orry
Digital & Live Performers: Sumukhi Suresh, Anahita Shroff, Kareema Barry, Erika Packard
The agency focuses on structured career development, brand partnerships, and strategic guidance across platforms.
About Dharma Collab Artists Agency (DCAA)
Based in Mumbai, DCAA is a full-service artist and cultural partnerships agency backed by Dharma Productions. It serves emerging and established talent, offering a long-term platform for creative growth in film, music, sports, digital media, and live events.
About Dharma Productions
Founded in 1976 by Yash Johar, Dharma Productions is one of India’s top film production and distribution companies. Today, it is co-owned by Karan Johar and Adar Poonawalla.
The company has produced over 50 films, including hits like Kabhi Khushi Kabhie Gham, My Name is Khan, Yeh Jawaani Hai Deewani, Baahubali, Raazi, Shershaah, and Rocky Aur Rani Kii Prem Kahaani.
Dharma is also known for launching new talent, including directors and actors like Alia Bhatt, Sidharth Malhotra, Varun Dhawan, Janhvi Kapoor, Tara Sutaria, Ananya Panday, and Lakshya.
Serene Productions LLP, backed by Adar Poonawalla, holds 50% stakes in Dharma Productions and Dharmatic Entertainment through a ₹1,000 crore strategic investment.
