Everest Creates Waves: Amitabh Bachchan & Shahrukh Khan Team Up for Groundbreaking Ad Campaign by R Balki

By Awesome TV

Everest Creates Waves: Amitabh Bachchan & Shahrukh Khan Team Up for Groundbreaking Ad Campaign by R Balki

In the dynamic world of advertising, some moments leave an indelible mark, and Everest, India’s leading spice brand, has crafted such an iconic moment. Everest has successfully united Bollywood’s two legendary figures, Amitabh Bachchan and Shahrukh Khan, for a stellar ad campaign.

For the very first time, these cinematic giants have collaborated in the ad realm. As revered figures in Indian cinema, their charm reaches far beyond movies, establishing them as cultural touchstones. Thus, Everest’s move to bring them together has caused a stir of excitement in the ad community.

Speaking about the campaign, Amitabh Bachchan said, “The essence of simplicity resonates with me, and that’s precisely what Everest’s campaign embodies. Collaborating with Shahrukh Khan made it even more memorable, highlighting the warmth of home-cooked meals.”

On the teaser’s launch, Shahrukh Khan expressed on social media, “Reuniting with @SrBachchan after ages was a delightful experience. Returned from the shoot feeling inspired. And, just for the record, he outran me!”

Director R Balki reminisced, “Witnessing Amitji and SRK in a commercial together for the first time was nothing short of iconic. Their camaraderie was akin to long-lost friends reuniting. The experience was exhilarating for all of us. I’m grateful to Everest for entrusting me with this unique project.”

Crafted under the expert direction of R Balki, the ad campaign is more than just promotional. It encapsulates the warmth and emotions tied to home-cooked meals, striking a chord with viewers and evoking nostalgic feelings.

Having enriched the culinary space for over six decades, Everest dominates as India’s top spice brand, accessible in a staggering 10,00,000 outlets across India. This esteemed brand exports to 60+ countries, further solidifying its dominant market position.

Everest is synonymous with purity, authenticity, and freshness, boasting a diverse catalog of 50 spices and blends. Their unwavering commitment to excellence has garnered them eight Superbrands titles and accolades like India’s Iconic brand by Economic Times & Prestigious Brands. Everest persists in enhancing global kitchens with its unparalleled spices and blends.