MUMBAI, India—May 2, 2024—Prime Video, the go-to entertainment hub in India, is set to release the eagerly awaited third season of its original series, “Panchayat,” on May 28. The eight-episode comedy-drama, beloved for its portrayal of rural Indian life, returns with new twists and challenges that weave into the fabric of Phulera village, further enriching the tapestry of its inhabitants’ lives.

The upcoming season promises to reunite viewers with the cherished cast, featuring Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik, Chandan Roy, and Sanvikaa. The Viral Fever’s creation, directed by Deepak Kumar Mishra and penned by Chandan Kumar, will be available in Hindi and dubbed in regional languages like Tamil, Telugu, Malayalam, and Kannada. This global premiere extends beyond India to over 240 countries, making it a part of the Prime membership package, which offers a blend of savings, convenience, and entertainment for just ₹1499 annually.

In a unique promotional event, Prime Video captivated its audience by hosting an online harvest festival at www.panchayat3date.com, where fans could virtually pluck laukis to gradually reveal the release date. This interactive campaign, coupled with billboards showcasing Phulera’s iconic laukis, led to a massive engagement, with nearly a million fans participating over three days to discover the launch date.

Manish Menghani, Director of Content Licensing at Prime Video India, expressed his enthusiasm for the series: “Panchayat stands as a testament to the power of simple storytelling, capturing the slow-paced yet rich village life through a satirical lens. The third season amplifies this experience, offering a narrative that resonates with audiences worldwide. Our collaboration with The Viral Fever continues to celebrate India’s diverse cultures and traditions through compelling storytelling. We’re confident that the latest season will be as cherished as its predecessors.”

Vijay Koshy, President of The Viral Fever, also shared his excitement: “Panchayat S3 brings a fresh wave of humour and poignant moments, delving deeper into the idiosyncrasies of Phulera’s community. Since its debut in 2020, the series has garnered international acclaim for its authentic depiction of rural life. We’re thankful for the opportunity to share this heartfelt story with a global audience. We eagerly await the return of Panchayat’s fans to join us in this delightful escapade, exclusively on Prime Video starting May 28.”

Catch the heartwarming journey of Panchayat’s lovable characters as they navigate life’s intricacies in Phulera, only on Prime Video.