DELHI, India, Aug. 12, 2024 – Hilton (NYSE: HLT) is significantly growing its global marketing platform, ‘Hilton. For The Stay, much more as it comes to the dynamic Indian market. Further underscoring the commitment to India, Hilton announced a collaboration with Bollywood superstar Sidharth Malhotra to drive engagement with the platform and showcase how the stay is an integral part of the travel experience.

According to Sidharth Malhotra, who personifies the modern-day Indian traveller, “Work or fun, travelling has taught me it’s not about where you stay, it’s about how it makes you feel. So I’m drawn to places that exude comfort and elegance and make me feel at home no matter where I am in the world. That is why I am really excited to be a part of the ‘It Matters Where You Stay’ campaign and shed light on what truly sets a Hilton stay apart.”

Hilton will more than triple its current portfolio within the next few years as part of strategic expansion in India. New hotels are slated to open at key destinations across the country, including the launch of the Curio Collection by Hilton in Bangalore in 2025 and Waldorf Astoria Hotels & Resorts in Jaipur in 2027. These new properties bring exceptional experiences that best serve the changing needs of today’s modern Indian traveller.

According to Ben George, Senior Vice President & Commercial Director, APAC, Hilton, “Our latest initiatives are an extension of our ‘Hilton. For The Stay platform in India. Our guests here want personalized and genuine experiences, and our association with Sidharth Malhotra will get them started on booking and experiencing their own Hilton Stays—just the way they want. With more Indians travelling than ever before, we have now more ways of showcasing how a Hilton Stay—powered by our signature hospitality—stands out.”

Hilton has partnered with Sidharth Malhotra as part of a larger strategy to underline brand commitment to personalized guest experiences, where every stay is curated at the behest of individual preferences. By doing so, the brand comes back to reinforce its commitment to service excellence. In the coming months, Hilton will engage other prominent personalities for an experience of bespoke stays, further underlining the selection of the right stay.

Adding to this, Hilton has introduced refreshed Wedding Diaries that showcase offerings now more unique for customized weddings. Later this month, the brand will roll out several meaningful partnerships that further showcase its commitment to the creation of memorable experiences across segments—the Meetings, Events and Weddings vertical. These are strategic initiatives for India, designed to give maximum visibility and strength to the market standing of Hilton.

To find out more about ‘Hilton. For The Stay’ and to plan your future stays, head to hilton.com or connect with Hilton on WhatsApp.