The Rise of Influencers at Cannes
The Cannes Film Festival has always been a showcase of global cinema and celebrity glamour. But this year, influencers like Raj Shamani and Nancy Tyagi are reportedly in the spotlight for a different reason. According to sources, these digital creators allegedly spent up to ₹22 lakhs each to walk the iconic red carpet.
Cannes as a Branding Powerhouse
The discussion around influencers at Cannes gained traction on The Right Angle with Sonal Kalra, produced by Gautam Thakker Films. The show explored how many content creators now attend Cannes with brand sponsorships, turning the festival into a major stage for influencer marketing and collaborations.
Fresh Perspective or Festival Distraction?
Supporters say influencers bring fresh energy and global reach to Cannes, making the event more relatable and accessible. Their content offers behind-the-scenes views that appeal to a younger, digital-savvy audience.
However, critics argue that their presence may shift focus away from cinema. The debate continues: are influencers enhancing Cannes, or diluting its core identity?
The Future of Cannes: Film Meets Digital
- With the growing presence of influencers, Cannes is clearly evolving. The red carpet is no longer reserved for film stars—digital creators are now part of the festival’s new era.
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