Karan Johar Joins Forces with Global Sports to Propel Pickleball’s Popularity in India

In an exciting development for sports enthusiasts across India, Global Sports has proudly announced Bollywood heavyweight Karan Johar as their new brand ambassador. This collaboration, revealed in a high-profile press conference, marks a significant milestone in the promotion of Pickleball, a sport that has seen a remarkable rise in popularity across the nation.

Pickleball, a sport that uniquely combines elements of tennis, badminton, and table tennis, has rapidly gained traction in India, especially in Mumbai where the count of Pickleball courts has skyrocketed from 15 to 250 within a year. The sport’s appeal lies in its inclusivity, engaging a wide demographic from youngsters to those in their 50s, and fostering a strong sense of community among its players.

At the helm of this Pickleball revolution in India are Global Sports’ founders Hemal Jain, Divyesh Jain, Suresh Bhansali, and Niraj Jain, who have been instrumental in driving the sport’s growth over the past two years. The partnership with Shashank Khaitan and Meghashrey Founder Seema Singh in 2023 further amplified efforts to promote and invest in the burgeoning Pickleball ecosystem, with the ultimate aim of making it an Olympic sport and a staple in Indian households.

Karan Johar, celebrated for his influential role in shaping Indian pop culture, brings his charismatic presence and widespread appeal to the initiative. As the brand ambassador, Johar expressed his enthusiasm for the partnership, “It’s truly heartening to work with visionaries dedicated to making Pickleball a household name. I eagerly anticipate its rise to Olympic recognition.”

Global Sports, alongside Johar, is set to widen Pickleball’s reach not only across India but also in the Middle East, championing the sport’s values of fun, fitness, and family. With the Indian Open 2024 Pickleball tournament scheduled from February 7th to February 11th at the NSCI dome, the stage is set for an unprecedented showcase of talent and community spirit.

Founded just over a year ago, Global Sports has been pivotal in establishing a robust Pickleball ecosystem, offering coaching, court facilities, and organizing tournaments in Mumbai and Goa. With the support of Shashank Khaitan, a prominent figure in the Indian film industry, Global Sports is poised to elevate Pickleball to new heights, making it a beloved and widely played sport across the country.