Kevin Hart, a huge star in Hollywood, has signed a historic long-term licensing and ownership deal with Authentic Brands Group to make his name a global lifestyle brand. Hart and Authentic will co-own and run the “Kevin Hart” brand as part of the deal. They will do this by expanding it into new markets, verticals, and consumer categories around the world.
Authentic Brands Group, the global marketing and entertainment platform behind stars like David Beckham and Shaquille O’Neal, will help Hart grow his brand through smart licensing, product partnerships, digital platforms, and live events. Hart also becomes a shareholder in Authentic as part of the deal. Authentic has more than 50 brands in its portfolio and makes more than $32 billion in retail sales every year around the world.
Hart said that the partnership was a big step forward for the brand empire he has been building for years through movies, tours, media projects, and consumer goods. The comedian, actor, producer, and business owner said that joining Authentic gives him the global infrastructure and brand platform he needs to take the Kevin Hart name to the next level for years to come.
The partnership will focus on growing Kevin Hart-branded consumer goods, content-driven IP, strategic brand extensions, and immersive fan experiences in important markets. Hart’s current businesses, such as his media company Hartbeat, his tequila line Gran Coramino, his wellness brand VitaHustle, and other top businesses in their fields, show how strong and culturally relevant his brand is.
Authentic’s leadership said that Hart is the future of entertainment-driven intellectual property because he has almost 300 million social media followers around the world and has shown that he can turn audiences into loyal customers. Hart is now on a list of some of the most important sports and entertainment figures in the world. The Kevin Hart brand is set to become a global business that spans many categories and generations.
