Kim Kardashian and Kylie Jenner are boldly betting on Super Bowl 2026, which goes against the famous “Kardashian curse.” This shows that it’s all just hype. The sisters posted their bets on Instagram Stories, saying they thought the Seattle Seahawks would beat the New England Patriots on February 8.
Kendall Jenner’s new Fanatics Sportsbook ad, which will air during the Super Bowl halftime show, makes fun of the curse that has followed her past NBA boyfriends, like Devin Booker and Blake Griffin. Kendall says in the ad, “Haven’t you heard?” While lounging in a black swimsuit, she told her fans to “bet on something new… not football players.”
Fans CMO Selena Kalvaria praised the spot for turning family stories into “playful, participatory” content that put the brand in the spotlight. This is Kendall’s first Super Bowl ad. It mixes humor with her “Starting Five” meme history, which Kim made fun of on their Hulu show.
Kim put up her 69-cent bet on the Seahawks with the caption, “I’m proving the curse ISN’T real because one of us will win.” The payout could be $347,222. Kylie did the same thing and joked that she copied Kim, but she is also all-in on Seattle.
The move goes against rumors that dating Kardashians-Jenners is bad for athletes, like past claims that Timothée Chalamet or Kendall’s exes were cursed. The sisters’ stunt is a mix of family jokes and viral marketing as the Super Bowl approaches.
