LINE FRIENDS, a global character brand, has teamed up with K-pop group ATEEZ to release the exclusive MIGHTEEZ collection. The collection will be available at a special pop-up event in the US starting on October 24, 2025. The “Press, Start! Enter the MIGHTEEZ POP-UP” will be at the main LINE FRIENDS SQUARE stores in Los Angeles (Hollywood Blvd) and New York City (Times Square) until November 12.
The MIGHTEEZ collection has eight different characters, each created by a different ATEEZ member. The characters are based on fairy tale themes and have superpowers. These reflect the personality of the artist and include abilities such as controlling time, teleporting, and changing the weather. There are plush dolls, plush keychains with member photocards, stickers, clothes, and other limited-edition items made just for US fans. This makes this launch different from the global pop-up merchandise. It will be released in the US early next year.
There are ATEEZ handprint photo walls, free Polaroid keepsakes, and interactive photo booths with unique frames. Additionally, there is a fan message wall for ATINY, a DJ set with ATEEZ music in LA on October 25, and stations for fans to customize their collectibles at the pop-up. The first 100 people to buy ATEEZ or MIGHTEEZ products in the first few days will get special stickers. These are only available in the US.
This partnership is an expansion of LINE FRIENDS’ K-pop IP business. It strengthens the bond between ATEEZ and their fans around the world by giving them immersive, meaningful experiences in the MIGHTEEZ universe.
