With his latest album, “Yaad,” Ace vocalist and powerful performer Jasbir Jassi—whose extensive record of chartbusters spans “Koka” to “Laung Da Lashkara” and “Dil Le Gayee—has once more swung into action. Said to be another chartbuster is this love song, which stars Sarah Shareef from Lahore in her maiden movie. Published under JJ Music, “Yaad” is a song where Jassi’s usually distinctive and flexible vocals mix with some meaningful words penned by the singer herself.
One of the jewels of Indian music with ageless classics like “Heer,” “Ao Ni Sayio,” and later blockbusters like “Mel Karade Raba,” Jasbir Jassi does not stop at that; rather, he constantly enriches the cultural scene. This song is a dilutely created love ballad expression of the strong feelings of a writer lost in the memory of a loved one; “Yaad” highlights how Jassi blends emotional and artistic integrity in the music he provides. Together with Jassi’s strong voice, the melodic lyrics of this song will surely touch the hearts of its listeners and provide them with yet another dose of romantic music they are so passionate about.
Sarah Shareef’s nimble dancing skills and presence in the venue enhanced the excitement of the tune, quite complimenting the atmosphere and story of the routine. filmed experience further enhancing the lyrical components in the music, this video captures the larger-than-life sentiments of this song having been filmed throughout a vast desert.
Regarding the song, Jasbir Jassi remarked, “‘Yaad’ catches the range of emotions and sensations of a writer in love. Seeing all the love coming in for “Yaad” excites me, and indeed, the audience can relate to the feelings in the song. Working with Sarah was fantastic; she gave the song the required intensity. My goal was to produce something more along the lines of being romantic yet gratifying at the same time, so we needed to introduce a poetic edge most inherently and showcase it. I had truly bare my soul when creating this song. I have always believed that we should produce something original and fresh instead of what’s in trend. Now all I ask from my fans is to turn on the music and shower ‘Yaad’ with even more affection.”
The performer said, “This was a project that I meticulously developed with a brilliant lady by the name of Sarah to the wonderful flavour and essence in a lyrical style. Presenting such works aims to touch hearts and leave no opportunity to wow and delight the audience.”
While the idea was the creation of Kanchan Jha, Simba Sing and Jerry Singh’s masterfully done composition of “Yaad” works extremely well with Vishal Sharma’s picturizing. Set to be among Jasbir Jassi’s best songs, “Yaad” boasts a gripping melody and eerie images.
Listen to the love ballad masterwork, “Yaad,” and let the melody carry you off-balance.
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