Matt and Abby Howard, popular social media influencers and podcast hosts known for being honest about marriage and parenting, have signed with Currents Management. The goal is to expand their brand partnerships and start new businesses. The couple from Arizona has a combined following of more than 13 million on platforms like YouTube, TikTok, and Instagram. They are becoming more and more influential in the media that covers relationships and families.
The couple first became well-known for their performances at The Muny, an outdoor music venue in St. Louis. They then became famous for their heartfelt content during the pandemic. Their career took off when they made creative videos for YouTube and TikTok. Now, they host the popular “The Unplanned Podcast,” where Matt and Abby share honest stories about the unexpected things that happen in life and the milestones of being a parent.
Matt and Abby’s journey includes overcoming personal challenges, like losing a baby at 17 weeks, which they talked about openly with their fans. This showed how real they are and how connected they are with their fans. They are known for balancing family life with a strong online presence, and they often set limits to keep their kids from being exposed to social media all the time.
Currents Management, a digital-first talent agency in Los Angeles that represents about 80 content creators, will now help Matt and Abby find new opportunities, grow their presence in the influencer economy, and have a bigger impact on relationship and parenting media.
The two continue to inspire millions with their relatable content, live events, charitable work, and real interactions. Their story shows how real stories on social media can bring people together and build trust.
