Mumbai, June 7, 2025:
Netflix and Balaji Telefilms Ltd., the company established by Ekta Kapoor, have entered into a long-term creative tie-up to provide engaging Indian stories in different formats to the world. Netflix and Balaji Telefilms enter into a creative tie-up to mark a significant step in bringing diverse narratives to the global audience. Indeed, Netflix’s tie-up with Balaji Telefilms creatively enhances Indian storytelling.
Era of New Indian Storytelling
This alliance is a big leap for Indian entertainment. Netflix and Balaji Telefilms enter into a creative tie-up, with Ekta Kapoor’s keen cultural understanding and strong storytelling impacting generations across television, films, and streaming.
Record of Success in Joint Ventures
Balaji has collaborated with Netflix in the past on critically acclaimed shows such as:
- Kathal
- Pagglait
- Jaane Jaan
- Dolly Kitty Aur Woh Chamakte Sitare
It is seeking to increase the creative synergy and reach of this new alliance, with Netflix and Balaji Telefilms entering into a creative tie-up.
What the Leaders Say
Monika Shergill, VP Content, Netflix India:
“Ekta has created Indian pop culture with its iconic characters and storytelling. Her storytelling sense is unique and resonates with the vision of Netflix to provide diverse and rooted entertainment.”
Ekta Kapoor, Jt. MD, Balaji Telefilms:
“At Balaji, storytelling is at the heart of everything we do. Partnering with Netflix allows us to bring powerful, emotion-rich stories from India to the world.”
Exciting Slate Ahead
The partnership will see several projects across genres. One new untitled series is already in development, with additional originals coming. Netflix and Balaji Telefilms are tied up creatively to enhance global storytelling.
All shows will be created under Balaji Telefilms Ltd., including its subsidiary Balaji Motion Pictures and Balaji Digital.
About Netflix
With more than 300 million subscribers in 190+ countries, Netflix is the world’s leading entertainment company, streaming movies, TV shows, and games in various languages and genres.
About Balaji Telefilms
Established by Ekta Kapoor and Shobha Kapoor, Balaji has been at the forefront of Indian television and films. Famed for its fearless, groundbreaking storytelling, the studio continues to define the next chapter in entertainment through film, television, and digital media. Netflix’s latest creative tie-up with Balaji Telefilms exemplifies a new era in Indian entertainment. Netflix and Balaji Telefilms enter into a creative tie-up to bring a new wave of Indian content, produced for today’s global streaming audience.
Netflix and Balaji will bring a new wave of Indian content, produced for today’s global streaming audience.
