Mumbai, India – June 11, 2024: Zee Studios has announced a strategic restructuring to revitalize its theatrical and digital operations. Umesh Bansal leads this initiative, with Pragati Deshmukh appointed as the Head of Content across all verticals.

Pragati Deshmukh’s Role and Experience

Pragati Deshmukh, a seasoned professional with nearly 20 years in the entertainment industry, takes on this new role. Previously, she played a key role at ZEE5, leading successful shows that boosted the platform’s viewership and reputation. Known for her innovative content creation, Pragati has set industry standards, earning awards for her excellence and creativity in content production and storytelling.

Pragati Deshmukh’s Vision

In her new role, Pragati Deshmukh stated, “I am honoured to join Zee Studios at such a pivotal time. As content custodians, we have the power and responsibility to deliver compelling, engaging, and impactful content to our audience. I will ensure that all our projects, from the largest productions to our smallest endeavours, are story-driven and character-focused. Zee Studios has been a leader in storytelling, and I am excited to build on that legacy.”

Zee Studios’ Commitment to Quality Content

Zee Studios is dedicated to producing sophisticated and nuanced content across various genres. Embracing their role as industry leaders, the studio is committed to ensuring the highest quality and depth in their productions. Additionally, the studio is enhancing its festival circuit strategies to boost global visibility and acclaim for its productions, ensuring a robust presence in international film festivals.

A New Era for Zee Studios

This announcement marks a new era for Zee Studios, with a renewed focus on innovative content and strategic growth under Pragati Deshmukh’s leadership.