Two-decade veteran consultant Prashant Golecha speaks candidly about public relations, emphasizing the importance of trust, teamwork, and karmic rewards in a world obsessed with images.
The Beginning: Where It All Started
Prashant Golecha’s break came when actor Anuj Saxena trusted him with personal PR.
It was followed by milestone productions such as Bidaai, Yeh Rishta Kya Kehlata Hai, Mahadev, Mahabharat, Bhabi Ji Ghar Par Hai!, and Anupamaa.
He also worked on films (Aloo Chaat, Chase) and television shows such as Ghar Ki Baat Hai and India’s Most Desirable.
“Each project added value and depth to my career,” he says.
On Perception and the Real Role of PR
“Perception changes with success,” Golecha explains.
But real PR, he believes, is about authentic communication, not just visibility.
He rejects quantity over quality.“We don’t chase clients. Our energy, approach, and intent attract the right ones.”
Competition? Not a Concern
Golecha remains unfazed by new or discount-hungry PR agencies and continues his approach uniquely.
“We’re not threatened. If a client leaves for less, it reflects on their mindset, not ours.”
He contrasts his agency’s emphasis with Yash Raj Films and Dharma Productions — quality over quantity.
The Bittersweet Truth About Clients
There have been a lot of ups — and some bitter downs.
Some actors defaulted on payments, while others disrespected and manipulated the relationship.
“Fame without values is fragile. Karma doesn’t wait for the next life.”
He remembers actors ghosting after getting support, or bad-mouthing the team after success.
Nevertheless, he remains friendly — but aloof in his dealings.
“If we were your roots and you left us once the fruit ripened, separation is unavoidable.”
Gold Standard Clients
Among his favorites:
- Jasmin Bhasin — professional and punctual, even in Bigg Boss.
- Somy Ali — always paid in advance, full of integrity.
- Charul Malik, Arjun Bijlani, Rajesh Kumar, Delnaaz Irani — respectful, kind, and dependable.
“We’ve also represented astrologers, healers, restaurants, and more. Watching lesser-known names rise is deeply satisfying.”
Team First, Always
Prashant Golecha’s team — Srabanti, Mansi, Yashika, Shrinkhla, Triparna, Anjuri, and Aditi — are his biggest strength.
“They mirror my values. We’re a unit built on trust, mutual respect, and relentless passion.”
He emphasizes that not everyone deserves access to their professional energy.
“Those who trust our process always see results.”
Dealing with Defaults and Disloyalty
Golecha does not mince words when it comes to financial ethics.
“Changing your PR is okay. But be professional. Communicate. Clear dues.”
He speaks of how a few actors approached PR counseling during trouble — and disappeared without clearing their dues.
“Money is energy. If you can’t pay with love, at least pay with respect.”
No Space for Herd Mentality
He mentions how certain actors play by rumors and ditch relationships over gossip.
“It’s disappointing when actors lack basic courtesy and professionalism. Some even vent their personal frustrations on us.”
Gratitude Over Grudges
Golecha denies any ill will.
“I don’t collect friends — I do good work. If someone misjudged me, that’s their story.”
He relates how some of his former clients remain stuck, having been given no real direction after leaving.
“We’re not everyone’s cup of tea. And that’s okay.”
A Message to Journalists and Clients
He exhorts journalists to keep in touch with him directly.
“We pitch with sincerity. Please don’t avoid us.”
To clients, he advises:
“Value our presence of mind, maturity, and integrity. We work 24/7 — what more can you ask for?”
Philosophy That Drives It All
Prashant Golecha lives by “Live and let live”. He believes in moving on, trusting his instincts, and letting results speak.
“Those aligned with our energy thrive. We’re more than PR — we’re motivators, problem-solvers, and soul connectors.”
Final Word
Golecha’s story is more than just a PR success tale. It’s a reminder that in the industry obsessed with fame, real connection, ethics, and integrity still matter — and they always will.
