Box Office Triumph Despite Challenges
Salman Khan’s Sikandar has made a strong mark at the box office, collecting ₹30 crore on opening day. However, it lags behind previous Eid hits like Bharat (₹42.30 crore) and Sultan (₹36.54 crore). Despite mixed reviews, it crossed ₹100 crore globally within just two days.
(Sources: AajTak, Live Hindustan)
The Rise of Misleading Ads
After the release, fake negative content surfaced online. A video of viewers reacting to Kisi Ka Bhai Kisi Ki Jaan (2023) was falsely circulated as feedback for Sikandar. Surprisingly, the clip was even promoted as an ad on social media.
Fan Clubs Speak Out
Salman Khan fan clubs claim these tactics are part of a negative ad campaign to damage the film’s image. One fan club admin said, “Such campaigns can ruin a film. It’s hard to fight back when bots amplify the negativity.”
Echoes of Past Controversies
Fans draw parallels with the boycott of Laal Singh Chaddha (2021), where online hate impacted its performance. They fear this could set a dangerous trend for future films.
The Power of Fan Support
Despite the negativity, fans are rallying behind Sikandar, using social media to boost its image. This mirrors the strategy used for Pathaan (2023), which thrived despite boycott calls.
The Bigger Picture
The situation highlights how marketing, fan influence, and digital manipulation can shape a film’s fate. As Sikandar continues its journey, the battle between genuine reviews and paid narratives will decide its long-term impact.
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