Adidas Originals has launched a star-studded campaign for its famous Superstar sneakers for Spring 2026. Hollywood legend Samuel L. Jackson narrates and stars in the campaign. In the movie ad directed by Thibaut Grevet, Jackson walks around the strange “Hotel Superstar” barefoot and meets famous people from all over the world who are all wearing the classic black-and-white Superstars.
The campaign stars K-pop star Jennie from BLACKPINK, supermodel Kendall Jenner, soccer star Lamine Yamal, rapper Baby Keem, NBA star James Harden, skater Tyshawn Jones, and up-and-coming artist Olivia Dean. Each celebrity shows off their own style while also showing how the sneaker has had an impact on music, sports, fashion, and art over the years.
Along with the Superstars, there are new tracksuits, looser men’s fits with red-black-white blocking, denim shorts, jacquard jerseys, and women’s items like the Superstar Tracktop and Equipment Blocking Red Jacket in fake leather and crochet textures. Annie Barrett, Adidas’s VP of Marketing, talked about how the Superstar’s design is timeless, saying it “celebrates a new era through its enduring design and cultural significance.”
The collection comes out this spring with events around the world, live experiences, and the full video now on YouTube. Fans can buy the looks at adidas.com and at select stores around the world.
