Mumbai, India – May 23, 2025 — SpiceJet and Amazon MX Player’s Realme Hip Hop India Season 2 have teamed up to transform in-flight safety announcements. This unique collaboration stars Malaika Arora in an energetic hip-hop performance that makes safety fun and memorable.
Hip-Hop Meets Aviation Safety
The campaign, titled “Kripiya Dhyaan DJ,” features Malaika Arora in SpiceJet’s cabin crew uniform. She leads passengers through safety instructions with bold choreography and style. Disco lights, sharp cinematography, and playful moments turn the usual safety demo into an exciting performance.
The video ends with a CGI shot of a SpiceJet aircraft branded with Realme Hip Hop India Season 2, symbolizing the fusion of entertainment and aviation.
Amazon MX Player’s Vision
Aruna Daryanani, Director and Business Head at Amazon MX Player, said:
“We aim to push creative limits and bring stories to life beyond screens. This partnership turns a routine airline moment into a bold hip-hop experience, reflecting our commitment to immersive and culturally relevant content.”
Malaika Arora on the Campaign
Judge Malaika Arora shared her excitement:
“This campaign was unlike anything I’ve done before. We took an overlooked safety briefing and turned it into a performance that grabs attention. Hip-hop is about fun and freedom, and this gave me a fresh platform to express that.”
SpiceJet’s Commitment to Safety
Debojo Maharshi, Chief Business Officer at SpiceJet, said:
“We’re proud to partner with Amazon MX Player and Malaika Arora to rethink safety awareness. Flying should be memorable and safe. ‘Kripiya Dhyaan DJ’ celebrates 20 years of SpiceJet while creatively emphasizing safety.”
About Realme Hip Hop India Season 2
The show highlights India’s hip-hop talent with judges Remo D’Souza and Malaika Arora. It has set new viewership records and continues to energize the dance reality genre. The campaign is part of Amazon MX Player’s effort to build fresh, impactful brand partnerships.
Watch Now
Catch Realme Hip Hop India Season 2 exclusively on Amazon MX Player — available on Amazon’s shopping app, Prime Video, Fire TV, and connected TVs.
Watch the hip-hop safety demo here:
https://www.youtube.com/watch?v=iVB7mc9yITg
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