Mumbai, India | February 5, 2026
Amazon MX Player’s entrepreneurial reality series Bharat Ke Super Founders continues to distinguish itself by spotlighting purpose alongside profit. At the heart of this journey is mentor and host Suniel Shetty, whose measured interventions often transform high-stakes negotiations into lessons on perspective, patience, and long-term thinking.
In the latest episode, Shetty once again reminded both founders and investors that belief, relationships, and alignment can matter far more than headline valuations.
ONYC’s Bold Vision Takes Centre Stage
The pivotal moment unfolded during the pitch by ONYC, a Gurugram-based children’s footwear brand founded in 2023 by Praval Pratap Singh, Mritunjay Prasad, and Ayush Singh.
Focused on ergonomically designed, safety-first footwear for children, the founders entered the room with ambition and clarity. Their goal was clear: to build ONYC into a ₹500 crore brand by 2030.
To fuel this vision, they sought ₹5 crore for 5% equity, placing the company’s valuation at ₹80 crore.
Investor Confidence Meets a Valuation Deadlock
Encouragingly, the pitch drew unanimous interest from the investor panel. However, while confidence in the product and team was strong, valuation soon became the sticking point.
- Ankur Mittal and Nitish Mittersain offered ₹1 crore each for 1.67% equity.
- Dr. A. Velumani and Dr. Aarti Gupta proposed ₹25 lakh each for 0.41%.
- Aaditya Singh offered ₹30 lakh for 0.6%.
- The Market added ₹65 lakh for 1.3% equity, along with ₹1.5 crore in debt.
Despite this robust interest, the panel collectively stood firm on a ₹60 crore valuation, creating a clear impasse.
Dr. Velumani Brings Perspective to the Table
As discussions reached a critical juncture, Dr. A. Velumani reframed the moment with a philosophical lens.
“What is easy to do is not right to do, and what is right to do is not easy to do.”
His words shifted the conversation from numbers to intent and responsibility, setting the stage for deeper reflection.
Suniel Shetty: Why This Journey Is Bigger Than Money
At this point, Suniel Shetty stepped in, grounding the debate in personal experience and enduring relationships.
“Main yeh show paise ke liye nahi kar raha hoon… When the right minds come together, bohot impact karte hain.”
Drawing from his own career, Shetty recalled how trust and long-standing partnerships shaped films like Border—a legacy that continues with Border 2, now featuring his son Ahan Shetty.
“Rishte jab bante hain na, toh aise bante hain.”
The moment powerfully reinforced the show’s philosophy: business success is built as much on people as on projections.
The Final Decision: Alignment Over Optics
Before the deal was sealed, Dr. Velumani offered one final thought:
“There’s nothing known as the right decision. Take a decision and make it right.”
Ultimately, anchored by belief and long-term alignment, the ONYC founders chose conviction over valuation. The deal closed at a ₹60 crore valuation, marking a defining moment of trust, clarity, and shared purpose.
What Bharat Ke Super Founders Truly Stands For
The ONYC episode perfectly captured the spirit of Bharat Ke Super Founders—a platform where courage, partnerships, and alignment outweigh short-term optics.
Hosted and mentored by Suniel Shetty, the show features an influential investor panel including Dr. A. Velumani, Nitish Mittersain, Ankur Mittal, Dr. Aarti Gupta, Shanti Mohan, Shivam Mishra, Ahana Gautam, Srini Srinivasan, and Aditya Singh. Together, they mirror real-world negotiations and reinforce a powerful truth: the right partner can be more valuable than the highest valuation.
Streaming Details
Bharat Ke Super Founders is streaming for free on Amazon MX Player. Viewers can watch the show on the MX Player app, Amazon shopping app, Prime Video, Fire TV, and Airtel Xtreme.
New episodes premiere every Friday and Saturday.
