Sydney Sweeney, the famous star of Euphoria, has finally spoken out about the unexpected backlash to her recent American Eagle jeans campaign. The fall 2025 ad cleverly used the words “jeans” and “genes,” which sparked a national debate and accusations that the campaign had ties to eugenics and ideas of racial superiority.
In an exclusive interview with GQ published in early November, Sweeney described the controversy as “surreal.” This was especially true because it attracted attention from political figures like former President Donald Trump and Vice President JD Vance. Despite the uproar, Sweeney said the backlash did not personally bother her. She stated, “I did a jean ad. Honestly, the response was very surprising, but I love jeans. I wear them all the time. Every day, I wear jeans and a T-shirt.”
The “Sydney Sweeney Has Great Jeans” campaign from American Eagle was intended to promote confidence and individuality. Despite criticisms that the ad recalled controversial denim campaigns of the past and some claims that it promoted selective breeding ideas, the brand stood firmly behind it. American Eagle emphasized the campaign’s commitment to promoting body positivity and inclusivity.
Sydney also explained that she chose not to immerse herself too deeply in the online uproar due to her busy filming schedule for Euphoria. “I kind of just put my phone down… I didn’t see much of the reaction,” she said. She added, “I know who I am,” demonstrating her commitment to being authentic and kind. “I understand what I believe in. I’m filled with love, and I’m eager to see what comes next.”
While the American Eagle jeans campaign sparked controversy, it also significantly increased brand visibility and boosted sales. Several politicians publicly supported Sweeney and the campaign. Her calm and down-to-earth perspective highlights her professionalism during one of the most talked-about fashion marketing stories of 2025.
