Diwali, also known as the Festival of Lights, is one of the most significant and widely celebrated festivals in India. It is a time of joy, prosperity, and grandeur, where people indulge in various customs and traditions. One such custom that holds immense importance during Diwali is the consumption of gold. In fact, more gold is consumed in Diwali in India than anywhere else in the world. Gold has always been considered a symbol of wealth, prosperity, and good fortune in Indian culture. During Diwali, people across the country flock to jewelry stores to purchase gold ornaments, coins, and other precious items. The demand for gold during this festive season reaches unprecedented levels, making it a lucrative time for the jewelry industry. There are several reasons why gold consumption soars during Diwali in India. Firstly, it is believed that buying gold during this auspicious time brings good luck and prosperity for the coming year. It is considered an investment that can be passed on from one generation to another, symbolizing the preservation and growth of wealth within a family. Secondly, gifting gold is a common tradition during Diwali. Family members, friends, and loved ones exchange gold jewelry and coins as […]
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