Talking about his shift to production, he shared that for him, the challenge has been that he thinks more like a director and a creator rather than a producer.
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“When I entered the industry, there were set boxes, and for me, the interesting part was breaking those boxes. It was never about just getting work, it was about doing the kind of work I wanted to. You have to say no to certain things to get to those final yeses that truly matter. "
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With 50 episodes, Power Of Paanch is a long-format web series. Anubha admits this was new for her. “I had never worked on such a long project before. It required a huge commitment, but it also gave me a chance to really explore the character and make a place in the audience’s heart.
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Excited about what’s ahead, Aarti hints at some major developments in the show. “There’s a lot more drama coming up, especially regarding Neel’s decision and how it impacts the family. Manjiri will have to make some tough choices, and I can’t wait for viewers to see how her journey unfolds.”
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To celebrate this special milestone, the production house and channel came together in a heartfelt celebration, marking the success of a show that has not only garnered immense love from viewers but also made a significant impact in the world of entertainment.
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Throughout the years, the OTT sphere has witnessed a significant rise in curating substantial content. Well-known actors have constantly churned out engaging shows, exploring the genres of thriller, comedy, romance, dramas, and a lot more.
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In recent years, there has been a noticeable rise in OTT platforms in India. Sharing her thoughts on this, Aarvika says, “Chidiya Udd is streaming for free, so I feel more people have been able to watch and appreciate it. Every character performed exceptionally well, and streaming the series on a big platform like Amazon for free has helped us reach a wider audience.”
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“The best part was that I went with my friends, which made it so much fun. I could also navigate my way through the festival with the help of people who had been there before. It was a unique experience to be surrounded by so much creativity and cinematic brilliance,” she says.
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OTT platforms have emerged as the new favorite, captivating viewers globally — and Indians, with many of the most-searched shows originating from the OTT space. Google has revealed its top 10 most-searched shows by Indians in 2024.
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