OTT platforms have emerged as the new favorite, captivating viewers globally — and Indians, with many of the most-searched shows originating from the OTT space. Google has revealed its top 10 most-searched shows by Indians in 2024.
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Prime Video is set to heighten the excitement for the much-awaited third season of Panchayat with a creative “Lauki” campaign, designed to engage fans and reveal the series’ premiere date. The acclaimed show, produced by TVF, has captured hearts with its authentic portrayal of rural life and endearing characters since its debut four years ago. View this post on Instagram A post shared by Neena Gupta (@neena_gupta) In a strategic move to maintain viewer excitement, Prime Video has introduced an interactive website, www.panchayat3date.com. Here, fans are invited to participate in a virtual “lauki-plucking” event, reminiscent of the iconic gourds from the show’s village setting, Phulera. This digital experience allows fans to discover the official release date by collectively harvesting the virtual laukis. View this post on Instagram A post shared by Faisal Malik (@whofaisalmalik) Complementing the online buzz, billboards across cities have been adorned with images of laukis, cleverly hiding the awaited date. Adding to the momentum, the beloved cast of Panchayat, alongside prominent influencers, have taken to social media to encourage the audience to join this innovative campaign. By visiting the website and engaging in the lauki plucking activity, fans can collectively work towards the big reveal. View this […]
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