Thanks to a savvy budget management approach and a well-planned monetization strategy, “Yaariyan 2” is already proving to be a lucrative endeavor for its producers. Crafted with a modest budget of 25 Crores, the film’s financial success is largely attributed to its outstanding music. With an impressive lineup of eight songs, the movie has resonated with audiences across the nation. Adding to its musical victory, strategic distribution deals have further solidified its journey to profitability. The film’s digital rights were pre-sold to Jio, and the satellite rights were secured by Sony. Consequently, “Yaariyan 2” has achieved remarkable success, surpassing its budget within just two days of release, firmly establishing itself as a runaway hit. Directed by Radhika Rao and Vinay Sapru, “Yaariyan 2” stars Divya Khosla Kumar, Meezaan Jafri, Pearl V Puri, Yash Daasguptaa, Anaswara Rajan, Warina Hussain, and Priya Varrier. The film hit theaters on October 20, 2023.
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