Even before its theatrical release, Toxic is rewriting box-office rules. Backed by a series of record-breaking pre-release deals, the Yash starrer has quickly emerged as one of the most anticipated Indian films of the year.
Record Telugu Market Deal Sets the Momentum
To begin with, Toxic created history by becoming the first non-Telugu film to secure a ₹120 crore distribution deal in the Andhra Pradesh–Telangana market. The landmark agreement with Dil Raju’s Sri Venkateswara Creations (SVC) sent immediate shockwaves across the film industry.
Phars Film Locks Massive Overseas Acquisition
Following this, the film’s success story expanded globally. Leading international distributor Phars Film has acquired the overseas rights to Toxic, marking one of the highest overseas deals ever for an Indian film.
Notably, the deal includes a ₹105 crore advance on a commission basis, reflecting strong confidence from global markets. Importantly, the acquisition applies only to the Indian-language versions—Kannada, Tamil, Telugu, Hindi, and Malayalam—while excluding the English version. This distinction highlights the film’s powerful appeal among Indian-language audiences worldwide.
Market Buzz Grows Despite No Teaser
Meanwhile, Toxic continues to generate massive attention even without a teaser or trailer. The strong numbers indicate exceptional ground-level buzz and reaffirm Rocking Star Yash’s solid global box-office pull.
KGF: Chapter 2’s Global Legacy Fuels Expectations
Additionally, the faith in Toxic stems from Yash’s previous blockbuster, KGF: Chapter 2. The film went on to become the highest-grossing Indian movie in the GCC region and delivered historic numbers across international markets. That success has now paved the way for Toxic to aim even higher.
One of the Widest International Releases Planned
Furthermore, Toxic is gearing up for one of the widest international rollouts ever for an Indian film. The movie is set to release across most global markets, with the exception of Nepal, Japan, and China, firmly positioning it as a global cinematic event.
Phars Film CEO on the Landmark Deal
Speaking about the collaboration, Ahmad Golchin, CEO and Founder of Phars Film, said:
“With Toxic, our aim was to tell a story that resonates beyond borders. We are proud to bring this film to international audiences. Its themes and emotional depth connect across cultures, making this overseas release a significant milestone for us.”
KVN Productions Highlights Global Vision
Echoing similar sentiments, Venkat K. Narayana of KVN Productions added:
“Toxic speaks a universal cinematic language. For a vision of this scale, we needed a partner with proven global strength. Phars Films has consistently positioned Indian cinema strongly worldwide, and this partnership marks a defining moment for us.”
A Pre-Release Global Phenomenon in the Making
With a ₹120 crore Telugu market deal, a ₹105 crore overseas acquisition, and the massive legacy of KGF: Chapter 2 behind it, Toxic is already being hailed as a global phenomenon before release.
Moreover, the film promises striking visuals, cutting-edge VFX, a gripping narrative, and a powerful ensemble on a grand international canvas. Industry insiders are already predicting its potential entry into the ₹1000 crore blockbuster club.
About Toxic: A Fairytale for Grown-Ups
Written by Yash and Geetu Mohandas and directed by Geetu Mohandas, Toxic: A Fairytale for Grown-Ups was simultaneously shot in Kannada and English. Dubbed versions are planned in Hindi, Telugu, Tamil, Malayalam, and several other languages.
The film also boasts a strong technical team:
- Cinematography: National Award winner Rajeev Ravi
- Music: Ravi Basrur
- Editing: Ujwal Kulkarni
- Production Design: TP Abid
As anticipation continues to soar, Toxic is shaping up to be one of the most ambitious and talked-about global releases in Indian cinema.
